'Mapeng oa lihotele tsa lefats'e le liindasteri tse amanang le ts'ehetso, indasteri ea liaparo tsa masela ea China e eme sebakeng sa bohlokoa sa phetoho, e tobane le mathata le menyetla e neng e e-so ka e bonoa. Sena sohle se amana haufi-ufi le liphetoho tse teng 'marakeng oa hajoale oa lihotele.
Tlhahlobo ea Lintlha
Ho ea ka lintlha tsa morao-rao tse entsoeng ke Mokhatlo oa China Hospitality Association, palo ea lihotele tsa Chaena e tla bontša kholo ea selemo le selemo ea 12,6% ka 2024. Sena e lokela ho ba pontšo ea hore indasteri e ntse e eketseha, empa ha ho joalo. Karolelano ea palo ea baahi ke 48% feela, 'me theko ea bareki e theohile hoo e ka bang 15% ha e bapisoa le 2023. Chelete e kholo ea chelete e tšolohetse morerong oa hotele, oo hona joale o leng seretseng se matla sa ho pholoha. Joalo ka pheletso ea ketane ea indasteri ea bohahlauli, phello ea lifeme tsa liaparo tsa line e mpe le ho feta. Ka 2024, leha boholo ba 'maraka oa naha oa liaparo tsa line e ka ba li-yuan tse limilione tse likete tse 32, sekhahla sa kholo sea makatsa, se ka tlase ho 3%. Hape, phaello ea phaello ea indasteri e hatelloa haholo, e bakang pholoho e haufi.
Mathata ao lifeme tsa khale tsa ho hlatsoetsa liaparo li tobaneng le tsona
Tlhahlobo e tebileng ea bothata ba hona joale, bothata ba lifeme tsa khale tsa ho hlatsoetsa liaparo bo feta hole litšenyehelo tse phahameng.
Ka lehlakoreng le leng, ho na le ho se leka-lekane ho tebileng pakeng tsa phepelo le tlhoko 'marakeng. Lehlakore la phepelo le tsoela pele ho hola ka lebaka la chelete e ngata ea chelete e kentsoeng ka har'aindasteri ea lihotele le liaparo, empa lehlakore la tlhokeho le ntse le fokotseha ka theko e tlase ea bareki.
Ka lehlakoreng le leng, likhoebo tse ntseng li tsoela pele tsa ho hlatsoetsa liaparo tse tšelang meeli li hlahile, li itšetlehile ka lichelete tse matla tsa ho hapa lebōpo la leoatle ka theko e tlaase, ho sitisa mokhoa oa ’maraka, ’me ho bakile lifeme tsa masela tsa setso tse thibelletsoeng. Khetho ea ho pholoha e potlakile.
Kopanyo ea M&A
Boemong bona bo thata, ho kopanya indasteri, ho kopanya le ho fumana, le ho kopanya ho fetoha bohale bo matla ba ho senya boemo. Ho latela pono ea sekala, lifeme tse ngata tse nyane tsa ho hlatsoetsa li na le bothata ba ho se sebetse hantle 'me ha li khone ho laola litšenyehelo ka nepo.
Ho kopanya le ho reka ho tšoana le pula e nakong, e susumetsang lik'hamphani ho hola ka potlako, ho fokotsa litšenyehelo tsa tlhahiso ea lisebelisoa, le ho ntlafatsa ts'ebeliso ea lisebelisoa le matla a thekeng.
Ha re nka mohlala oa litoropo tse boemong ba litereke, ka mor’a hore lifeme tse nyenyane tse ’maloa li kopanngoe ho ba likhoebo tse khōlō, lisebelisoa tse qhalakaneng, ’me bareki ba kopane, ’me tlhōlisano e ile ea phahama haholo. Nakong e tlang, metse e meholo ea liprofinse esita le kopanyo ea lithaka tsa litoropo le eona e tla fetoha mokhoa o tloaelehileng.
Resource Synergy
Tšebelisano ea lisebelisoa le eona e bohlokoa. Ho kopanya le ho fumana chelete ha se feela ho bokella chelete e ngata empa hape ke monyetla oa ho kopanya theknoloji. Likhoebo tse fapaneng li na le matla a tsona. Likhoebo tse ling li na le taolo e ntle ea boleng, 'me likhoebo tse ling li na le taolo e ntle. Ka mor'a ho kopanya le ho fumana, mahlakore a mabeli a tlatselletsa melemo ea e mong, 'me katleho ea tlhahiso le boleng ba litšebeletso li ka ntlafatsoa.
'Maraka Synergy
Tšebelisano ea 'maraka e holisa sebaka sa likhoebo. Ka thuso ea ho kopanya le ho reka, likhoebo tsa libaka tsa ho hlatsoetsa liaparo li ka phunyeletsa meeli ea libaka le ho atolosa boholo ba tšebeletso. Haeba likhoebo tse nang le ts'ebetso e ntle haholo 'marakeng oa maemo a holimo li kopanya matsoho le lithaka tsa tsona bohareng le maemong a tlase, li arolelana lisebelisoa,' me li tlatselle 'maraka, joale tlholisano ea bona e tla eketseha ka sekhahla.
Theko Synergy
Leha ho le joalo, a mang a maqheka a setso ha a tloaelehe ho fihlela joale. Selekane sa theko, seo pele e neng e le tšepo e kholo ea lik'hamphani tse ling, joale se senyehile ka lebaka la ho hloka tšepo ea 'maraka le khatello ea taolo. Tsela ea ho hokahanya theko e meutloa:
❑ Likhohlano tsa thahasello lipakeng tsa likhoebo li lula li le teng.
❑ Theko ea kamehla e tlase.
❑ Mokhoa oa tšebelisano o fokola.
❑ Molao o khahlanong le monopoly o phahame haholo hore o ka kengoa tšebetsong.
Mehlala
Ha re sheba tsela ea nts'etsopele ea indasteri ea ho hlatsoa liaparo Europe, United States, le Japane, kopanyo e kholo, boqapi ba theknoloji, lits'ebeletso tse fapaneng, le ho hokahanya ha meeli ho khantša tataiso ea rona.
❑ USA
Boemo ba indasteri ea ho hlatsoetsa liaparo United States bo holimo ho 70%, 'me likhoebo tse 5 tse holimo li laola ka tieo tokelo ea ho bua.
❑Europe
Jeremane, Fora le linaha tse ling li thehile lihlopha tse kholo tsa indasteri ka ho kopanya le ho reka thepa.
❑ Japane
Japane e etella pele ka maemo le ntlafatso.
Qetello
Bakeng sa lifeme tsa lefats'e tsa liaparo tsa line, haholo basebetsi ba Chaena, hona joale ke phephetso le monyetla. Ke feela ka ho hlahlobisisa mokhoa ona, ho batla tšebelisano-'moho ka mafolofolo, ho tsetela ka mokhoa o tsoelang pele ho theknoloji, le ho aha melemo e fapaneng moo re ka hlahellang papaling ena ea ho pholoha.
Na ho molemo ho ema boemong bo thata, kapa ho molemo ho amohela phetoho? Karabo ha e bolele hore bokamoso ba indasteri ea ho hlatsoetsa liaparo bo reretsoe ho ba bo-rakhoebo ba itetang sefuba ho senya moetlo oo.
Nako ea poso: Feb-05-2025